Welcome to coaching by Aida.

At coaching by Aida you will deliver your results and achieve what you are capable of.

The time to act is now so take that small, first step to change your life and get where you want to be.

First consultation is free of charge.

Are You ready?

If you answer YES to at least four questions listed below, you are ready to discuss your work and personal life.

Your private life or your career is waiting for you to take decisive action and make positive change. Do not wait to take action.

Contact me to see how I can help you get what you want.

First consultation is free of charge.

  1. I am in a situation (business or a private) for which I can’t find a solution.
  2. There are issues I want to work on to achieve my goals.
  3. I would like to have an unbiased, confidential coach to discuss my life/work.
  4. There are some behaviors that I need to stop or change in order for me to be better me.
  5. I feel that I am going round in circles and can’t find a way out of this situation.
  6. I believe that I can contribute more at work, but not sure how to achieve this.
  7. I think that my team can give better results, but I need help in finding the best ways to do so.
  8. I am receptive to taking on new initiatives to accomplish what I'm seeking for.
  9. I am agreeable to working with my coach in developing personal actions and achieving goals.
  10. I am willing to be open with my coach about what is working and not working well for me professionally and personally.

About me

Aida Sujoldzic B.S. in Psychology

Welcome to my Practice!

In 19 years of my professional experience, I have held various positions across private sector, international Non-Governmental organization and University of Sarajevo, department of Psychology. Those positions include Executive Director of Marketing, Human Resource Manager, Research Consultant and Project Coordinator. I have excelled in each of those where I learned how to best tackle many personal and professional challenges faced by leaders, teams and individuals.

I integrated my intellectual and emotional assets to support and further companies’ goals.

Leading and managing teams allowed me to practice psychological knowledge in the field of personality; motivation, communication, behavioral styles and successfully address conflicts and disagreements that have arisen from a misunderstanding between and among leaders and teams. I gained ability and skill to work effectively with a wide range of executives. This engagement helped improve leaders’ leadership skills.

Throughout my career and my life, it has been my goal and joy to collaborate with people in their effort to achieve improved performance and to fulfill their executive potential.

I believe in work/life balance, importance of personal growth, and embracing a constantly evolving path to success and happiness.

In coaching, I look forward to helping you create positive change in your work/life.

Why I'm different!


  • Prior to setting up her own practice, Aida has gained comprehensive professional experience in human resources management and development, experience including recruitment and retention, mentoring and coaching, conflict resolution, change management, labor relations and leadership.
  • More than fifteen years' experience in training development and delivery, motivation and team building/leadership, general and technical project management, product marketing and management.
  • A dynamic speaker, trainer, and presenter
  • Skilled in employing clarity to diverse audiences at all organizational levels
  • coaching by Aida is action oriented and solution focused.
  • coaching by Aida is committed to at least ONE action with an action review.

In the Words of Aida's Clients:

  • She is positive, spirited and incredibly insightful.
  • Her communication style is direct and honest.
  • Aida is hard driving while seemingly easy going at the same time.
  • Outstanding ability to envision and realize ones professional and personal goals.


What is Coaching?

Coaching is about getting the very best out of you and enabling you to make decisions that will improve your life.
'Coaching' can be applied virtually anywhere where people are trained, developed and/or helped towards improving performance, and achieving success and personal fulfillment.

Coaching is a quite recent area of learning and development. Coaching commonly addresses attitudes, behaviors, knowledge, as well as skills.

Coaching is a form of change facilitation - it enables people, rather than trains them.
Coaching is interactive and flexible - it allows for personal transition on an individual basis.
Coaching makes no assumptions - it's not judgmental, nor is it prescriptive or instructional.

Coaching principles:

  • Everyone is capable of achieving more
  • Your past is no indication of your future
  • Your beliefs about what is possible for you are your only limits
  • A coach always provides full support
  • Coaches don't provide the answers, they lead you to find the answers
  • Coaching does not include criticizing you
  • All coaching is completely confidential

Coaching can be conducted wherever coach and client happen to be - anywhere in the world. Coaching can be conducted via mail, as well. Coaching is just as effective over the telephone/cell phone, skype, as it is face-to-face.. This offers greater flexibility for people with a busy lifestyle.

As for the coaching teams, coaching is organized on the premises of the company or where company decides to perform coaching.